Naaz was founded in New Orleans in 2006 with a focus on delivering a carefully curated collection of both on-trend and timeless pieces for every style personality. Since then, it has grown to include a Philadelphia location in the heart of Fishtown and an e-commerce site.

Established by two sisters with a keen eye for flattering cuts and high-quality materials, Naaz emphasizes quality and affordability. There is also a focus on socially conscious sourcing, with many of the brands carried being woman or minority owned and manufactured in the US. The name "Naaz" means pride in Urdu, a value reflected in every aspect of the business—from the collections offered  to the unwavering commitment to exceptional customer service.